What sort of tech-projects have you been working on?
I am leading the product development at Schibsted Publishing Sweden. More recently, my team and I are integrating hypothesis-driven product development based on deep insights about our users and with components that can be shared across Schibsted's media houses.
What made you choose a career in the tech field?
I love the dynamic interaction with users and the fast pace of digital media – that nothing is ever finished, but continues to evolve. I love to create user experiences which engage, challenge and amaze, together with people who are curious and like to learn.
Why did you decide to work for Schibsted?
I am passionate about and inspired to work with digital products that support and impact a large number of users. It has been my passion for the last 20 years. At Aftonbladet we reach every second person in Sweden every day. That is about the same number of people Facebook reaches in Sweden each day.
Also, I am grateful for the fact that I get to work alongside amazing journalists, photographers, designers, software engineers and many others, who truly care to tell the stories we must know. To partake in a continuous discussion related to sustaining a democratic society.
Last, but not least. We are brave. Schibsted is a brave media group. We have over again dared to challenge our core businesses. We did so when we, in 1994, launched Aftonbladet.se, challenging our profitable print business. We did so again when we, in 2003, purchased Blocket, disrupting our classified business. And now we are taking a new leap developing an ecosystem platform strategy, in which our users take center stage.
I am truly excited to be part of our most recent leap and thankful to have been given the opportunity to work together with amazing people building the brands of Schibsted.
What are the advantages of working in Schibsted Media Group?
Peter Drucker said “Culture eats strategy for breakfast”. We have a convincing strategy, but an even stronger culture that attract the best talents and most creative people and that challenge us to do better, to be better, to continue to lead.
What could Schibsted do to attract more women in tech positions?
We are doing something – supporting Women In Tech, meet ups and participation in conferences among other things – but we need to do much better to increase our visibility as an inspiring and challenging place to be for women.
As a Group we need to be better in promoting women to advance as experts and to take leading positions.
We should challenge our recruiters and recruiting partners to always include women when presenting final candidates for job positions.
In general, we need to educate more women in tech and encourage educational institutions to be better attracting girls and women to tech programs.
What does the future look like for women in the tech field?
The future looks bright for women in tech. We, as many other organizations, are seeking talented women, who are passionate and curious to learn, who seek challenges and would like to lead in tech.
Click to read more of our interviews with women in tech at Schibsted Media Group.