The Fædrelandsvennen's vision is: "Vi skal bevege Sørlandet" (“We will rouse Sørlandet”).
The media house’s core activity is the Fædrelandsvennen, a morning newspaper published six days a week, and the leading newspaper in the Sørlandet region. Its core market lies in the regions of Kristiansand, Lillesand and Setesdal, but the newspaper also has wide readership in the other counties of Agder.
The Fædrelandsvennen media house also has ownership interests in local newspapers and new media. It also operates comprehensive distribution activities. Fædrelandsvennen Distribusjon AS is a wholly-owned subsidiary of Fædrelandsvennen AS.
Its head office is situated in Kristiansand. The company is part of Schibsted Norge.