Get to know our companies
It started with Aftenposten in 1860, now well-known brands like VG, Aftonbladet, TV4, Svenska Dagbladet, Bergens Tidenede, Stavanger Aftenblad, Omni and PodMe are part of Schibsted. Here you can learn more about what they stand for and about their history.
VG sets the agenda
VG is Norway's primary news destination, reaching around half of Norway’s population every day, with news, sports, and entertainment. VG sets the agenda for both official and popular news – and aims to be the first to report the latest news. VG connect people by enlightening and simplifying complex issues so that everyone can participate in what is relevant in society.
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The beating heart of Swedish news
Aftonbladet is the Swedish people's primary news source and has a daily digital reach of 3.6 million. Breaking news and investigative journalism is at the heart of Aftonbladet, they also provide a broad range of entertainment, sports, and feature journalism, all to support the mission to “Make Sweden a little better, the world a little more understandable, and life a little easier”.
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Bringing Sweden together
TV4 is one of Sweden’s leading media companies, offering a unique mix of journalism, entertainment, drama, and sports. Their mission is to bring Sweden together and their strong connection with their audience is their most powerful democratic tool. TV4 reaches 6 million viewers per week and has a digital weekly reach of 3.7 million.
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A leading digital media house
Aftenposten is one of Norway’s leading and most influential news brands, with more than 250,000 subscribers across its products. Founded in 1860, it remains by far the country’s largest printed newspaper by circulation. Aftenposten also holds a leading position in news audio in Norway.
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A unique and innovative news experience
Svenska Dagbladet strives to give our readers – and listeners – strength and knowledge to make their own decisions based on facts. But we also love to surprise, entertain and inspire. We do this with the ambition to provide a unique and innovative news experience. Every day, seven days a week.
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A leading Finnish TV-company
MTV is Finland’s leading commercial TV broadcasting and streaming service company. It reaches nearly 4 million Finns each week with news, sports, drama, and entertainment and offers a streaming service, free-to-air TV channels, and pay-TV channels. Finland’s largest annual societal discussion festival is co-owned by MTV and the city of Pori.
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Western Norway's gateway to news
BT's primary mission is to keep people in Bergen and Western Norway updated on the most important things. BT's journalism must always be independent, credible, trustworthy and fact-based. Bergens Tidende is Norway’s fourth largest newspaper, and the largest outside Oslo with 194,000 daily readers and 88,000 subscribers.
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Norway's largest online business newspaper
E24 is Norway's largest online business newspaper. In addition to covering business and the financial markets, E24 focuses on the energy transition. Breaking news is the backbone, while investigative journalism is also a top priority. Each day about 550,000 people visit E24 to get the latest and most relevant business news.
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Close to the residents
For over 130 years, Stavanger Aftenblad has been the dominant news source in Stavanger and Southern Rogaland. They investigate, illuminate and explain to make it easy for the audience to stay informed about what is happening in the Stavanger region. Aftenbladet has around 113,000 daily readers, 66,000 subscribers and is the 3rd largest Norwegian publication outside of Oslo.
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A better way to experience news
Developed through direct dialogue with users, Omni uniquely gathers diverse news and perspectives into a single app, serving the dynamic needs of today's news consumers. Omni has 800,000 weekly active users and the typical Omni reader engages with the service numerous times per day. Omni is especially popular among news consumers aged 20-35.
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Podme enriches people's lives through stories
Podme is a fast-growing Nordic audio streaming service offering podcasts and audiobooks through both free and subscription models. With a strong focus on curated, high-quality content, Podme provides engaging listening experiences across genres including entertainment, true crime, and in-depth journalism. Podme operates in Sweden, Norway and Finland and has over 400,000 paying subscribers.Facts and Figures
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Objective guides and useful calculators
Penger.no is an editorial service from Schibsted Media that provides a complete overview of the best and most affordable deals in everyday finances. With objective guides and useful calculators, we make it easy to compare, save money, and switch agreements – whether it’s about mortgages, credit cards, electricity contracts, or mobile subscriptions.
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