Nieman Lab: Article on Schibsted’s analytics effort


Visualization of Wikipedia edits by Fernanda Viégas used under a Nieman Lab Creative Commons license.

Visualization of Wikipedia edits by Fernanda Viégas used under a Nieman Lab Creative Commons license.

“Schibsted, arguably the most digitally advanced big news company in the world, is investing substantially in customer intelligence,” says Ken Doctor from Newsonomics.

“The newsonomics of 'Little Data', data scientists, and conversion specialists” deals with Schibsted’s strong focus on advanced data analytics.

At the beginning of October, Ken Doctor from Newsonomics came to Schibsted Media Group’s headquarters in Oslo to do research. He has now published an article on The Nieman Lab called “The newsonomics of 'Little Data', data scientists, and conversion specialists” based on his visit and the interviews carried out with some of our specialists in the fields of strategy and advanced data analytics, such as Sverre Munck and Edoardo Jacucci.

Click to read Ken Doctor’s full article on The Nieman Lab.

Published: 10/23/2013 2:42 PM
Last updated: 10/23/2013 2:45 PM