New investment for Schibsted Growth in France



Schibsted Growth in France invests in MonsieurDrive.com, the country's first groceries comparison website.

MonsieurDrive.com announces a €2M round of funding led by Schibsted Media Group with the participation of Business Angels. The agreement provides that Schibsted will reinvest substantially depending on how fast the company grows. This is Schibsted Growth France's second investment.

Following this investment, Schibsted Growth will join Monsieur Drive's supervisory board.

Read about Schibsted Growth 

"Fast Moving Consumer Goods is the latest consumer market to go online. It is clearly something the Schibsted group had to develop," says Marc Brandsma, Managing Director of Schibsted Growth in France. "We chose Monsieur Drive for its technological advancement and the quality of its management team."

About Monsieurdrive.com

Monsieurdrive.com allows consumers to shop online at local hypermarkets from among the major brand names Auchan, Carrefour, E.Leclerc, Intermarché and Système U. Consumers choose their products and which shop they want to purchase them from according to the price of their shopping trolley, product availability and even the selection on offer. This new shopping method is currently used by nearly 30% of French households.

"I am delighted to welcome Monsieur Drive to the group. With 18 million unique visitors monthly, leboncoin.fr has become the second destination site in France. Saving on their shopping and saving time can only please our users," states Olivier Aizac, General Director of leboncoin.fr.

Launched in May 2013 by internet, data and retail experts, Monsieur Drive will use this first 2 million euro investment to improve its technological platform and widen the service to offer new brands such as Casino or Chronodrive.

"Our aim is to allow the largest number of people to do their groceries shopping better. We have the ideal partner in Schibsted Media Group: a company firmly focused on consumers, with financial resources that match our goals and clear synergies with leboncoin.fr," says Karine Brana, Director of monsieurdrive.com

Monsieur Drive's development strategy takes the same approach as Schibsted Media Group: to empower people in their daily life. MonsieurDrive.com allows control over groceries spending, a major part in household budgets, and saves time in the week taken up by the unavoidable ritual of shopping.

Published: 3/12/2014 12:27 PM
Last updated: 3/12/2014 12:31 PM