"It feels magical. It is a great tribute to everybody in the wonderful Omni team. It also proves how future news services must be developed: Together with the readers and with the IT, editorial and sales departments working hand-in-hand," says Markus Gustafsson, Editor-in-Chief and founder of Omni.
The award was not the only one for Omni this week. The day before it was praised by another jury - Society for News Design Scandinavia – as the best-designed news app in Scandinavia.
"The core of our concept consists of two things: simplicity and to have the users as the starting poing in everything we do. Actually we haven't had a really clear idea of the design itself, but it is the result of our readers' testing and use," says Catarina Smedshammar, usability expert at Omni.