Schibsted strongly represented among INMA finalists


VG, Aftonbladet, OMNI, Lajkat and Aftenposten are finalists in the world's leading competition rewarding sales and marketing best practices by media companies.         

INMA Awards 2015 competition garners 578 entries from 190 companies in 38 countries. First-place recipients will be announced May 12 at the INMA World Congress in New York.

About INMA

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of more than 7,000 executives at 600+ media companies in 80+ countries. Headquartered in Dallas, INMA has offices in Antwerp, New Delhi, San Salvador, and São Paulo. Click here for complete INMA Awards information.

 Here are the INMA finalists from Schibsted:

Category 1: Best Brand Awareness Campaign Across Platform

VG, Oslo, Norway:

“The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen”

Category 3: Best Use of an Event to Build News Brand

Aftenposten, Oslo, Norway:

“Urban Development Case”

Category 4: Best New Print Product

Aftenposten, Oslo, Norway:

“Aftenposten History: Market Leader from the First Issue”

Category 5: Best New Mobile App or Website

VG, Oslo, Norway:

“The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen”

Category 6: Best New Mobile Service

Omni, Stockholm, Sweden:

“Omni”

Category 7: Best Launch of a Brand or Product to Create a New Audience Segment

VG, Oslo, Norway:

“VG: Linear TV Channel Launch”

Lajkat.se, Stockholm, Sweden:

 “Lajkat.se”

Category 9: Best Idea to Grow Digital Audience or Engagement

VG, Oslo, Norway:

“The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen”

Category 10: Best Use of Social Media

VG, Oslo, Norway:

“The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen”

Category 11: Best Idea to Grow Subscription Sales

Aftonbladet, Stockholm, Sweden:

“Aftonbladet Plus: Historic Campaign for a Leading Freemium Service”

Category 12: Best Idea to Grow Single-Copy Sales

VG, Oslo, Norway:

“Win Through VG”

Category 13: Best Idea to Grow Advertising Sales or Retain Advertising Clients

VG, Oslo, Norway:

“Win Through VG”

 

See all the 89 finalists selected in INMA Awards 2015 

Published: 3/3/2015 9:32 AM
Last updated: 3/3/2015 9:36 AM