Webtraffic and Peugeot Norge nominated for Global Smarties Awards

Representing the next evolution of what is possible when brands place mobile at the core of their marketing strategies.  

The Mobile Marketing Association (MMA) today revealed the shortlist for the 2015 Global Smarties Awards. The finalists and winners will be honored at the annual Global Smarties Awards show during Advertising Week in New York City. 

“Peugeot Panorama Mobile” is nominated in the category “Innovation” alongside big international campaigns for Volvo and Audi.

Webtraffic and Peugeot Norge have created a new format adapted to mobile phones by taking advantage of the phone`s gyroscope and combining this with video. The mobile phone`s gyroscope made it possible to test drive Peugeot 508 RXH in a mobile banner. 32.000 virtual test drives were registered in 9 days.

“This year’s shortlist shows how creativity, innovation and analytics across all mobile formats continue to mature. It is clear that mobile has become an ever increasing primary route to engaging and reaching consumers in a powerful way,” says Chief Creative Officer of Razorfish Global, Daniel Bonner. 

Published: 9/2/2015 11:47 AM
Last updated: 9/2/2015 11:55 AM

About Webtraffic:

  • Founded in Sweden in 2005, Webtraffic has become one of the biggest networks for online advertising in Sweden and Norway.
  • Acquired by Schibsted Media Group in 2007
  • Webtraffic Norge was established in 2009
  • By placing ads in over 100 web sites, Webtraffic will reach close to 4 million Internet users every day. Owners of the sites use Webtraffic to optimize their income for unsold ad space.