SvD takes top prize at INMA



VG, Aftenposten and SvD took home several prestigious awards at the ceremony in London.

The Global Media Awards competition rewards excellence in innovative initiatives to grow audience, revenue, and brand.

The 2016 awards generated 699 entries from 264 news brands in 40 countries. The competition was judged in February and March by an international jury of 41 executives from 19 countries representing the worlds of media and marketing. Overall, 40 first place awards in 20 categories across two audience groups were presented.

The evening was highlighted by Svenska Dagbladet taking home the competition’s top prize, Best In Show, for “The Pyramid”- a sophisticated road map designed to thrive in the news media ecosystem.

“The initiative delivered in-depth insights on customer segmentation and the implementation of a smart paywall. Its new design with customized areas conveyed excellent brand positioning and outcomes,” according to judges.

Schibsted Media Group also won prizes in the following categories:

Best Brand Awareness Campaign


Best Use of Video


Best Use of Social Media


Best New Paid Content or Subscription Initiative


Best Use of Data Analytics


Best Idea or Innovation to Create New Profit Centers

Published: 5/25/2016 10:21 AM
Last updated: 5/25/2016 10:22 AM

About INMA

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of more than 7,000 executives at 600+ media companies in 80+ countries. Headquartered in Dallas, INMA has offices in Antwerp, New Delhi, San Salvador, and São Paulo.