Annual report 2012

Blocket.se/BytBil.com

  • Good growth and increased profitability for Blocket/Bytbil
  • Mobile platforms account for half the traffic
  • Blocket one of Sweden's most frequently downloaded iPhone applications
  • Consolidated position in the homes and recruitment segments
BLOCKET/BYT BIL (SEK million)20122011
Operating revenues 714
691
Gross operating profit (EBITDA) before share of profit (loss) from associated companies
415 382
Operating margin (EBITDA) 54% 55%

Blocket/Bytbil continues its positive trend.

Blocket.se is Sweden's largest market for online buying and selling, and one of Sweden's strongest brands. The site is the uncontested market leader in the generalist and auto segments. In 2011 Blocket launched new verticals for property and recruitment, and during 2012 it has increased its market share significantly in the property segment. The recruitment market is relatively fragmented. Blocket has established a position among the leading participants in this segment.

Bytbil.com is an effective marketplace for the motor industry.

The general trend in Sweden for buying and selling second-hand items continued, driven, in part, by greater environmental awareness. On the other hand, the level of activity in the auto market was low, a factor which hampered trends for Blocket and Bytbil. In 2012 Blocket implemented measures such as new functionality and new price models to strengthen revenues.

MEASURES AND CHANGES

  • Consolidated position in the homes and recruitment segments. Increased the number of affiliated estate agents
  • New applications increased mobile traffic
  • Further organizational development, with recruitment of highly skilled employees

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