The Norwegian author Tor Åge Bringsværd has written: ”Those who have both feet on the ground are standing still.” This is particularly true of the media industry. Few industries have changed so rapidly over the past decade. New products are being developed at an increasing pace, and new media habits are being established more quickly than ever before. One of the many examples of this is the fact that the telephone took 20 years to achieve one million users in the USA, while digital TV took two.
The rapid growth in the Internet, free newspapers and mobile telephony has caused massive changes in media habits, especially among younger age groups. For Schibsted, these developments create some challenges and many new opportunities.
Our strategy therefore has a lot to do with how we are to utilise our established positions and media houses as platforms for further growth within different media channels. It is also about how we, through collaboration and better organisations, are going to create the most attractive media group in Europe – for our owners, employees and the users of our media. At Schibsted, we have identified some ambitions that are particularly important for success.
Ambitions
- Stronger organic growth through increased innovation
- Greater emphasis on the development of expertise and organisations
- Increased cooperation within the Group
- A more efficient use of capital and better risk management
Becoming the most attractive media group in Europe means that we have to change just as radically as the market in which we operate. Only then will we manage to live up to our promise: “Schibsted - Shaping the media of tomorrow. Today”