With its focus on news, consumer articles/guides, entertainment and interactive services, 20 Minutes has become a major player and is, in total, one of the 10 largest newspapers in Europe.
Its target group is young, urban people. This group does not read a lot of newspapers and is difficult to reach via other media. Some of the editorial content is common to each of the two countries, while other parts are locally adapted to suit each publication’s geographical area. These newspapers are distributed to people going to work in the morning rush hour.
Since the launch of the first free newspaper in December 1999, 20 Minutes has experienced huge growth. It has become the most read newspapers in all the countries where it is published.
The 20 Minutes readers have an attractive profile, with a predominace of young, urban people.
In 2008 20 Minutes is the biggest newspaper indpendent of genre in both France, with over 2,5 million readers, and Spain, with almost 2,7 million readers. The strong brand has also been developed on the Internet during the past years, with the launch of www.20minutos.es and www.20minutes.fr. Per March 2008 the Spanish site was number three in the country, whereas the French was number four.