Every second Swede has bought or sold something on Blocket.
Blocket.se started out as a local advertising market for southern Sweden. It was founded in 1996 in Fjälkinge, outside Kristianstad, in southern Sweden.
Blocket was acquired by Schibsted in 2003 through Aftonbladet. Since 2008 Blocket is a part of Schibsted Classified Media.
According to Blocket’s own calculations, Swedes placed ads through Blocket for merchandise worth around 161 billion SEK in 2007. This corresponds to roughly 5,5 per cent of Sweden’s GNP.
The Blocket concept has successfully been exported to Spain, France, Italy and Malaysia.
Sources: Synovate 2007, Kia Index week 26, 2008.