Annual Report 2010

Our year

Key figures




2010 in short


Key figures 

Schibsted delivered a record operating profit in 2010. This good result was due to improved advertising markets, hard work on measures to improve profitability and good growth.

(NOK million)20102009
Operating revenues 13,768 12,745
Operating profit (EBITA) 1,611 832
Operating margin (EBITA) 11.7 % 6.5 %

Online Classifieds

Online Classifieds developed well in all markets in 2010. This business area experienced underlying growth in its operating revenues (adjusted for exchange-rate fluctuations, the closure of print publications and acquisitions and sales) of 23 per cent.



In 2010 Media Houses Scandinavia showed positive trends in online and print advertising sales but an underlying decline in circulation revenues.



Better results for 20 Minutes both in France and Spain. Best year ever in France.

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