The Swedish Prime Minister visits Schibsted Sverige


Aftonbladets publisher Jan Helin (left) presented the Swedish Prime Minister Fredrik Reinfeldt with a photo from Swedens epic 4-4 draw with Germany – with Mr Reinfeldts wild celebrations highlighted. (Photo: Jerker Ivarsson)

Aftonbladets publisher Jan Helin (left) presented the Swedish Prime Minister Fredrik Reinfeldt with a photo from Swedens epic 4-4 draw with Germany – with Mr Reinfeldts wild celebrations highlighted. (Photo: Jerker Ivarsson)

Last week the Swedish Prime Minister visited Schibsted’s Swedish offices to discuss the changing media market and the future of quality journalism.

On 9 November the Swedish Prime Minister Fredrik Reinfeldt and the Moderate Party's chief strategist Per Schlingmann made a study visit to Schibsted Media Group’s Swedish operations in Schibsted-huset in Stockholm. One of the topics discussed was the changing media market.

"One of the issues Schibsted raised was the future of Swedish quality journalism. We covered everything, from the digital revolution to quality journalism," said Schibsted Sverige's Information Director Olof Brundin.

Why this initiative by Schibsted?

"We see that we have an important role to play in the democratic system. We therefore keep informed and inform others about how we view our industry and its future," said Olof Brundin.

Another issue that was discussed over lunch with Schibsted Sverige's CEO Raoul Grünthal was the changing media market.

Two of the stops Fredrik Reinfeldt and Per Schlingmann made were at Svenska Dagbladet and Blocket.

Svenska Dagbladet's Editor-in-Chief Lena K Samuelsson gave the duo a guided tour of the newspaper. The Prime Minister also had the opportunity to see a dummy of Svenska Dagbladet's soon-to-be-launched Sunday cultural affairs magazine.

The Prime Minister also took time for a brief stop at Aftonbladet.

"He stopped by and remarked on the fact that we had refurnished the office since his last visit a year ago, which was very observant of him. Then he came into my office for five minutes," says the newspaper's publisher Jan Helin.

"We talked about football and I congratulated him on the best move he made: the scenes of jubilation over the Swedish football team's achievement in Berlin, says Helin.

 


Fredrik Reinfeldt and Per Schlingmann take part in the work on SvD's new magazine. Photo: SvD.


Swedish Prime Minister Fredrik Reinfeldt (left) also visited Blocket. Here with CEO Martin Frey. 

Published: 11/14/2012 10:17 AM
Last updated: 11/14/2012 10:31 AM